Trader’s reputation

Chapter XIII T rader’ s reputation Because of the reputation he enjoys, a trader must have an air of both charm and authority, for these qualities are invaluable in his profession, especially with first impressions. Mind you, authority and charm reflect the kindness of one’s soul. Having this in mind, Aristotle wanted to illustrate to Alexander what a desirable physiognomy is for a man of perfect character. Thus, he would emulate some lovely feature that is usually spotted in the facial expression, movement or voice, most commonly naturally found in Genoese. As the charm and poise of a reputable man is a sign of his mind’s serenity, instability of an imprudent man is a sign of an overly placid spirit. When becoming acquainted with a person who too easily makes promises or easily agrees to something and has a soft voice and countenance, be certain that their mind is feeble and so is their character and virtue. Additionally, they can be recognized as those who cover half of their head with a hood because of the smoke coming from the altars. Those who wear their hat or hood to cover their eyes are mostly haughty and arrogant. Those who reveal their face by pulling the hat back are either vain or in love. Those whose hat covers their ear have too wild an imagination, they are reckless and weak-minded, pugnacious, self-important, excessively ambitious and stupid, and above all, they are vain orators who babble too much. On the other hand, men who wear their hat as if it were a crown are

persons of a keen mind, enviable reputation and righteous, for virtue is indeed a state of balance and purposeful pursuit of the middle way, as Aristotle says in Ethics, 2.